China’s New Decade Of Leadership
Ogilvy PR has compiled notes on the major themes emerging from the 2013 National People’s Congress.
View ArticleThe Power Of Uncertainty
This report explores the cultural tensions behind smash hit digital strategies in China.
View ArticleLearning To Read The River
There are incredible volumes of data waiting to be explored by companies. The information they gather, but hardly use, could give them valuable insights into how and why their marketing succeeds and...
View ArticleSocial Measurement Depends On Data Quantity And Quality
Marketers need to use social media data to understand evolving consumer-brand relationships.
View ArticleReal-time Marketing
Why future campaigns will need to be planned less and managed more.
View ArticleOgilvy’s Guide To Effectiveness
Tim Broadbent deals with one of the most central questions in marketing: How can we measure and increase the effectiveness of our campaigns?
View ArticleDigital Media Planning
Millward Brown has summarized all its learning, to help marketers make the most effective use of all forms of digital media.
View ArticleThe Ape, The Adman, And The Astronaut
Ogilvy & Mather Worldwide Chief Creative Officer Tham Khai Meng posits that the way to move people is through telling a great story.
View ArticleFrom Cause To Change
The leaders of OgilvyEngage discuss how businesses can harness the power of behavior change and show that what's good for individuals and good for society can also be good for business.
View ArticleBrands That Do: Building Behavior Brands
The importance and meaning of brands is in a state of turbulence. We live in a fragmented media world amidst unprecedented consumer control and content overload. It has become apparent that those...
View ArticleThe Digital Social Contract
The Millennials and Generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives...
View ArticleThe Dollars And Sense Of Mobile Connectivity | OgilvyRED
There’s little doubt that mobile technology can be a force for good — and no doubt whatsoever that it is an economic force. The explosive growth of mobile connectivity over the past 15 years has made...
View ArticleSatisfy The Hunger For Meaningful Business
You see the potential of business to be a vital force for good in the world and believe that there’s more your company can contribute to society.But it’s tough to know where to begin, no matter what...
View ArticleThe Future of Work
For the past few years, the hot topic among economists and technologists has been the approaching age of great American automation. Numerous books on the matter have catapulted to the top of the...
View ArticleThe Future of Work
For the past few years, the hot topic among economists and technologists has been the approaching age of great American automation. Numerous books on the matter have catapulted to the top of the...
View ArticleHighlights From VivaTech 2017
Some early AI players were already at VIVA TECHNOLOGY a year ago (see my 2016 takeaway), most of them still in their infancy. One year on, it is inspiring to see their progress: Julie Desk, the...
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